Texturra: made-to-measure curtains, priced on the spot

The challenge

Texturra sells curtains, drapes, bed linen, rugs and accessories, with showrooms in Ploiești, and describes itself as active since 2017. The hard part of a curtain shop is the made-to-measure product: its price is not on a label, it follows from the width of the window, the drop and the heading chosen. A customer who cannot work it out alone calls or comes to the showroom.

What we built

An online store with a catalogue by category and subcategory, filters on material and colour, a colour palette, and different product pages for standard products and for those cut to measure.

The price configurator

On the page of a made-to-measure curtain or drape, the customer picks the width and the drop, then the type of heading: hem, header tape, tape for a curtain track, eyelets. The total is recalculated on the spot with every choice, with the formula shown under it, so it is clear what the price is made of. Beside the configurator, the page also explains how to measure the window.

PDF quotes and pro forma invoices

For customers who ask for a quote, the Texturra team builds it in the admin panel, from product lines or free lines; the application numbers the quote, works out VAT and totals, and issues a PDF with the company's details. For every order placed in the store, the pro forma PDF is generated by the application too, with nothing written by hand.

Samples on request

Textiles are also chosen by touch, so the store announces on every page that fabric samples are available on request, and the product page repeats it beside the basket button.

The result

The customer works out the price of a made-to-measure curtain on their own, on the product page, without a phone call. The team issues quotes and pro forma PDFs from the same application in which it manages the products.